T in the Park selects Ticketmaster TicketExchange for authorised ticket resale
Jun 19 2007
DF Concerts is pleased to announce the launch of TicketExchange, a new service provided by Ticketmaster, which will enable festival-goers to purchase and resell tickets at face value for this year’s sold out T in the Park festival.
Ticketmaster’s TicketExchange is the only legitimate resale site authorised by DF Concerts for T in the Park, and offers fans protection from potentially fraudulent ticket resellers.
TicketExchange offers a safe, secure and legitimate alternative to the unauthorised secondary ticketing market and it is the latest initiative to be launched by DF Concerts and Ticketmaster for T in the Park to counter the ever-increasing activities of the unauthorised internet resale sites.
Here’s how it works: Ticket holders who have purchased T in the Park event tickets through Ticketmaster and find that they are now unable to attend the event, may visit the TicketExchange section of Ticketmaster.co.uk and post their tickets for sale to other fans. Fans may visit TicketExchange to purchase tickets offered by other fans for the festival, in three easy steps: 1) Visit Ticketmaster.co.uk and locate T in the Park; 2) Click the "Buy from Fans" tab to review available tickets; then 3) Simply purchase. The TicketExchange transaction is entirely automated and processed by Ticketmaster, the recognised and trusted brand for event ticketing. Fans who purchase tickets through TicketExchange receive a brand new ticket complete with a new and unique barcode identifying the buyer as the new owner of that ticket. The seller’s ticket is invalidated and will be denied access to the event.
TicketExchange works hand in hand with Ticketmaster’s access control system, AccessManager, which has been used with success at the festival for the past two years. AccessManager reads each ticket’s unique barcode by hand held scanner to validate tickets in real-time. It deters counterfeiting or fraudulent use of tickets by identifying invalid tickets and denying access.
Says Geoff Ellis, CEO of DF Concerts, "We are really pleased to offer this new service to fans who find themselves unable to go to T in the Park and who want to ensure that they are passing their tickets onto other genuine fans. For some time, the secondary ticket market has been justifying its position by stating that tickets on their site are sold by fans that just cannot make the festival anymore. I have always argued that genuine fans would not be selling their tickets for a huge profit and that instead these sites are populated by touts taking advantage of fans who are desperate to go to the festival. This new system will absolutely separate the touts from the fans. Once again, we as promoters and Ticketmaster as a legitimate ticket agent are doing what we can to show the government that we are working hard to protect music fans and that what is now needed is a change in the law regarding the resell of tickets from unofficial sources."
Chris Edmonds, Managing Director of Ticketmaster UK, "We have been working with DF Concerts for the past two years to try and curb the level of tickets being resold by touts for this hugely popular festival, and so we are delighted to offer our T in the Park TicketExchange service for the first time this year. It is the only event-authorised and legitimate way for fans to purchase or resell their tickets and it offers consumer protection from potentially unscrupulous resellers."
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