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'No web sales for most food firms'

 

About two-thirds of food and drink firms do not trade online despite a major drive to boost Scottish exports, a survey has suggested.

Almost a fifth of businesses (18%) do not think it is crucial to continue to manufacture their brand in Scotland, according to the survey by Lloyds Bank.

Despite the poor online presence, Lloyds predicts that Scotland's food and drink industry is on track to meet official exporting targets of £7.1 billion by 2017.

The Beyond Borders report surveyed 100 Scottish businesses with an estimated turnover of £6 billion.

Only about one in eight (13%) ship products internationally from orders placed online. Nearly double (23%) this amount sell online but only to the UK market, while around two-thirds (64%) do not offer their products for purchase online.

Just over four-fifths of companies (82%) feel that whatever the scale and nature of their exporting activities, their product must continue to be made in Scotland despite the potential efficiencies offered by outsourcing manufacturing or licensing brands.

Around half (53%) believe that product heritage is key to attracting buyers.

Alasdair Gardner, regional managing director of Lloyds Bank wholesale banking and markets Scotland, said: "Scotland boasts some of the finest natural resources in the world and its produce is synonymous with quality.

"Our research indicates that the industry, which is already a key engine of the Scottish economy, could be on the brink of a golden age where export-driven growth will see it move through the gears and could soon rival oil and gas as Scotland's greatest export market."

The report canvassed opinions of beverage, fresh produce, manufactured goods and artisan brands, including companies such as Highland Spring, the firm behind The Famous Grouse Scotch whisky and meat manufacturer Browns Food Group.

 
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